MINIs in the Ozarks (MITO) is the largest gathering of MINI enthusiasts in the central and southern part of the country.  The event occurs every October in the beautiful Ozark Mountains of Northwest Arkansas.  The event attracts enthusiasts from all around the country.  Last year there were 360 registered attendees driving 202 cars from 27 states.   Our average annual attendance increase over the past three years was 32%.

MITO is a growing event that provides an opportunity for sponsors to showcase their products and services to an audience of potential clients in a concentrated setting.  Sponsors of MITO enjoy exposure before, during and after the event as part of our coordinated website, email and social media campaigns, as well as continuous recognition during MITO.

Becoming a sponsor for MITO can take any form that suits your business model.  Most sponsors fall into either the Contributing Sponsor or Supporting Sponsor categories.  Contributing Sponsors typically donate items from their product line that are used in auctions and raffles to generate money for our annual charitable donation.  Supporting Sponsors typically donate time, resources or monetary donations to support the operation of the event and our annual charitable donation.

To become a MITO sponsor, please contact our Sponsorship Coordinator, Greg Taylor, directly at 501-993-1286.  Thank you for being a sponsor of MITO!


Donate items from your product line such as light bars, cold air kits, strut tower braces, splitters, shift knobs, interior and exterior trim parts, etc. Gift cards / certificates in any denomination are a great way to drive customers to your website.

  • Image / banner display on event website
  • Logos on the event T-shirts
  • Logo banner at registration and gathering events
  • Link to sponsor’s website / webstore from MITO website
  • Recognition at gathering events
Supporting Sponsors enjoy varying levels of exposure based on their contribution tier, and there are several tiers are available to suit your budget.  Supporting Sponsors benefit from (varies from tier to tier):
  • Free Registration and accommodation for team members
  • VIP entry to dinners and parties
  • Logo on T-shirt issued to all event attendees
  • Ability to put your brand name on an event (dinners, parties, car show, etc.)
  • Exhibition table
  • Prominent placement in group photo
  • Logo banner at registration and gathering events
  • Marketing materials placement in swag bag for all attendees
  • Image / banner display on event website
  • Sponsor logo shown on video at Saturday dinner party
  • Recognition at all group gatherings
  • Other benefits based on tier

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